The Power of Rewards
A great campaign starts with a great reward. Choose the right one, and you’re not just driving sales—you’re building excitement, loyalty, and long-term brand love.
Have you thought about what the perfect reward could do for your campaign? It might seem like a small detail, but in reality, it can be the difference between buzz and silence. The right prize doesn’t just get attention—it gets people talking, sharing, and shopping.
Selecting the right rewards can drive attention to your campaign.
At Qwamplify Nordics, we help brands strike the perfect balance between perceived value and actual cost. With our support, campaigns become smarter, sharper, and more effective—both in-store and online.
A towel that turned heads
Take Olvi KevytOlo in Finland, for example. Together with the Finnish brewery, we launched a campaign where shoppers who purchased 10 bottles of KevytOlo mineral water were rewarded with a premium Finlayson towel, custom-branded for the occasion.
The reward supported a brand refresh and added perceived value in a competitive category. With a strong Finnish textile brand like Finlayson onboard, excitement spread across stores and social channels alike.
Dedicated landing pages, digital assets, and in-store materials gave the campaign visibility from every angle. And the best part? Long after the campaign ended, the towels kept the brand present—on beaches, in homes, and on social feeds.
Aligning Rewards with Brand Values
Another example from KevytOlo shows the power of aligning the reward with the product. One of their drinks is made from fruit waste sourced from Jungle Juice Bar — so it made perfect sense to reward buyers with a free smoothie from JJB. A circular reward for a circular product. Simple, smart, and on-brand.
Let's find the right fit
Finding a reward that aligns with your product, budget, and target audience isn’t always easy. But when it works, it works. And we’re here to help you get there.
Want to explore more creative reward ideas? Get in touch with our team—we’d love to talk.
