The Power of Rewards

Do you also want to take your campaign to the next level?

Have you tried selecting the right reward? It may seem obvious to some, but selecting the perfect prize for any given campaign can make or break your idea in the eyes of the consumers.

With the correct type of rewards, a brand can gain massive attention both online, and in physical stores. There are hundreds of reward options to choose from and the decision can make or break a campaign. One part of Qwamplify Nordics offer is to help brands find the right balance between cost and value (the target group's perception) in order to drive brand engagement, sales, and loyalty with a high return on investment.

Selecting the right rewards can drive attention to your campaign.

Selecting a reward that works for the brand, engages the shopper, and fits your budget can be challenging. Finding the right partners and creating a unique brand activation is vital for highlighting your brand in the right way to gain incremental sales and change consumer behavior.

Together with the Finnish brewery Olvi, we launched a campaign where consumers can get a Finlayson towel branded for Olvi KevytOlo mineral waters. The campaign is part of a renewal of the KevytOlo brand image. The reward was available for everyone who bought 10 products during the campaign period. With a strong textile brand like Finlayson, and custom-branded towels, Olvi generated excitement in the beverage category throughout Finland.

A dedicated landing page for the campaign, digital assets to drive traffic online, and in-store materials create strong exposure for the campaign. The bonus with a campaign like this is that long after the campaign has ended these branded products will continue to communicate the brand on the beaches and in consumers' homes.

Establishing partnerships

Another success factor is establishing partnerships with agencies that understand your brand and your consumer. Here’s another campaign example with our client KevytOlo. One of their drinks is made out of fruit waste from Jungle Juice Bar. And consumers that bought the product got rewarded with a free smoothie at JJB.

Do you want to learn more about rewards and campaigns? Get in touch with any of our experts today!