Cases to learn from.
The Taste Lab: An engaging experiment in data collection
Following a series of successful campaigns, our client Kavli was looking for a fresh, engaging concept that could capture consumer interest and gather valuable data for future projects.
We launched a digital "Taste Lab" where consumers could become flavour scientists and create their own unique flavour combinations. The campaign became a viral hit, generating a ton of brand love and providing valuable insights into what consumers really want.
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A salad can send you traveling!
Hetki wanted to increase sales in their ready-to-eat salad category. With a lot of competition in the fridge, the key was to find a fun way to stand out.
We created an exciting instant-win campaign where consumers had the chance to win a travel gift card with every purchase. A visual "stripe" on the package helped the salads catch the consumer's eye. The setup was a huge hit, attracting an all-time high number of participants for QNordics!
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Virtual sampling puts Pucko in focus
Pucko wanted to boost sales and secure more floor space while engaging consumers in a fun and memorable way.
We created the Pucko Hunt – a playful instant win activation using geotracking to get consumers moving and collecting virtual Pucko bottles for a chance to win great prizes. The summer campaign drew in new consumers, inspired new occasions to enjoy Pucko, and kept engagement levels high throughout.
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Instant win with weekly sports rewards
Arla Protein set out to reach new households and get more people to try their products – without slowing down loyal customers’ purchases.
We created a custom instant win campaign with sports-inspired rewards that changed every week. Shoppers could upload a fresh product image each week for a new chance to win. The campaign kept engagement high and encouraged consumers to return week after week.
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Strategic partnership with a wild twist
Nestlé wanted to shine a light on their new partnership with Dyreparken and create a buzz both in-store and online.
We designed an instant win campaign where consumers could play for a chance to visit the park.
The result? Thousands of entries, plenty of happy winners, and fantastic feedback from both shoppers and resellers.
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Collect & Get a limited edition collection!
A fantastic Collect & Get solution for our client SIA. This campaign had a magic touch thanks to the amazing prices: a special collection of clothing from SIA. Consumers could get ready for the summer vibes with a cozy bathrobe, some fresh swimming trunks, all in this ice cool limited edition release.
Collect & Get to drive purchase frequency
Orkla wanted to create exposure for their Panda brand 100-years celebration and reward consumers with a great prize.
We created a collect & get campaign with the Muurla designed Panda cup as a reward. The consumers collected unique codes from the packages and unlocked the reward.
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Image scan to drive engagement and sales
Cocio needed a solution to activate the consumer, increase engagement and boost awareness.
To set the focus on the product and concept, we developed an instant-win campaign in which consumers scanned the logo to win prizes.
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Digital media to drive leads
The Coca-Cola owned coffee brand Chaqwa needed a solution to grow the lead generation for their B2B business.
We helped them launch a new website, developed a digital strategy and are now taking care of the on going SEM and SEO that generates traffic and leads.
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Targeting four different segments to acquire new customers
Viking Line was looking for a solution to acquire new customers for their cruises. We created a concept that included gamification, segmentation and personalization.
The bookings went through the roof and Viking Line had established a new way of boosting their sales.
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Sales increase over many years and unique relationship with resellers
Lenovo wanted to motivate, educate and reward their best performing resellers in Finland.
We helped them create a long-term loyalty program called “Lenovo Doer Club”, which helped them increase their sales and establish a dialogue with their partners.
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Felix needed to increase loyalty.
We created a digital stampcard where consumers who register their purchases get a stamp for each purchase and with enough stamps they are rewarded with free meals and related rewards.
The program has been running for many years with a loyal fan base that keeps growing every day. The program is generating massive consumer insights for the brand.
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Gamification to reach a new audience
Arla needed to drive attention and brand awareness among a younger target group, for Bregott.
We created the “Christmas party in the Bregott factory”, a customized gamification campaign.
The campaign reached really high registration and engagement numbers, driving both brand awareness and consideration. The target group spent in total 15 weeks with Bregott brand.
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