A BIG AND TASTY SUMMER CAMPAIGN

The summer is almost here, days are long and the sun is shining. It’s also time for some brands to boost their sales throughout this important season. We recently launched a campaign together with Santa Maria, which we really like! And so do consumers as we see a huge interest in the campaign right from the start.

Santa Maria - “Tacosommar”

A collect & get campaign where shoppers earn points for buying Santa Maria Tex Mex products. The rewards include branded towels, movie tickets, streaming services, Instax cameras, Coca-Cola, JBL headphones and more. Throughout the summer the campaign is exposed nationwide in Swedish grocery stores and digitally to drive traffic and engagement.

TACO GAME TO DRIVE ENGAGEMENT AND SIGN UPS

A fun Taco game is included in the campaign, where consumers can earn bonus points and also win weekly prizes. The game supports the brand message and engages shoppers to spend more time with the brand.

This is a fantastic way to drive traffic and awareness digitally in connection with a trade campaign that sells products in the stores.